AI agents

AI agents for businesses

An AI agent is a system that makes decisions and carries out multi-step actions without a fixed script. It is not a chatbot and it is not classic automation: here's when it makes sense to use one, and when it doesn't.

An AI agent is a program that, given a goal, decides which steps to take, which tools or data to consult, and when to consider a task complete, all without every step being explicitly programmed. That sets it apart from classic automation, where the sequence of steps is fixed and rule-based.

It also differs from a chatbot: a chatbot answers questions by following a script or retrieving information, but it does not execute chained actions or decide how to proceed. An agent, by contrast, might read an email, decide which department it belongs to, query a database and draft a reply, chaining several steps together autonomously.

That autonomy is useful for variable processes, but it carries risks: an agent can take an unexpected path, compound errors, or generate variable costs depending on how many actions it runs. That is why we recommend agents only when the process justifies it, and always with defined human oversight.

AI agents

How we assess whether an AI agent makes sense

Agent vs. chatbot vs. automation

Three different tools for three different problems.

  • Classic automation: fixed steps, predictable, stable cost — best for repetitive processes with no exceptions
  • Chatbot: answers questions or guides a conversation, without executing multiple actions
  • AI agent: decides the steps and executes chained actions to reach a goal

Decision criteria

When we consider that an agent delivers real value.

  • The process has variability: different cases require different paths
  • Several data sources or tools need to be combined in the same flow
  • It is possible to clearly define when the agent should stop and ask for human validation

Human oversight

No agent we build operates without defined checkpoints.

  • Human review before irreversible actions (sending, paying, deleting)
  • A log of decisions and actions taken, so they can be audited
  • Explicit limits on which actions the agent can take without approval

Cost and error control

An agent may run more or fewer steps depending on the case, which affects cost.

  • We set step or usage limits to prevent loops or runaway costs
  • We monitor errors and cases where the agent fails to reach a valid answer
  • We define a rollback plan in case the agent takes an incorrect action

Risks and what's not included

An AI agent is not infallible and is not the right fit for everything.

  • Not recommended for decisions with significant legal or financial impact without review
  • Can produce incorrect answers that sound confident and correct
  • Requires upkeep: changes to underlying tools or data can break its behaviour
  • Ongoing usage costs from the model provider are separate from our fees

Where we work

We build AI agents for businesses in Barcelona and its metropolitan area, and remotely across the rest of Catalonia and Spain.

  • Barcelona and its metropolitan area
  • Vallès Oriental and Vallès Occidental
  • Catalonia
  • Spain (remote)

Indicative pricing

Initial diagnostic (2 hours)
free
Functional pilot (4 weeks)
€4,000 – €12,000
Process automation
from €600
Maintenance and evolution
from €79/month

The final cost depends on the number of actions and integrations the agent needs to manage.

Frequently asked questions

Can an AI agent replace a member of my team?

We do not frame it that way. The agent handles repetitive or support tasks within a process, always with human oversight defined at the critical points.

How is this different from a chatbot on my website?

A chatbot answers questions or guides a conversation using a script. An agent makes decisions and executes chained actions, such as querying data, generating documents or triggering processes, to reach a goal.

What happens if the agent gets it wrong?

We define action limits and human review points before any irreversible action, and we keep a log of decisions taken so they can be audited and corrected.

Is the cost of running an agent fixed or variable?

It can be variable, since it depends on how many steps it runs. We set limits to avoid runaway costs and monitor real usage.

How do I know if I need an agent or just an automation?

We assess this in the free 2-hour diagnostic: if the process has fixed rules and little variability, classic automation is usually more reliable and cheaper.

Do you integrate agents with tools we already use?

Yes, agents are typically connected to your existing email, CRM, database or document systems so they can act within your current workflow.

Let's assess your case

Book a free 2-hour diagnostic to find out whether an AI agent makes sense for your process.

Get in touch